Tri-Cities, WA Branding Photographer
This is the place to go to find tips on branding your business and practicing self-care, creating content that resonates with your ideal client, and get a peek at some of my projects with real-life business owners just like you!
Type keywords into the box below to see specific blog posts. IE: branding will bring up all posts related to branding. Senior will bring up all senior portrait posts, etc.
Why Authenticity is Your Best Marketing Tool
That’s right, showing up authentically is the number one way a small business owner can grow their following. Gimmicks, trends, or flash sales (while those all have their place in advertising) don’t compare to consistently showing up, as you, for the people who follow your business.
How do I know this?
I’ve done it.
Photo Post: Human Resources Expert
Branding pictures aren’t for specific industries,
they’re great for anyone who’s starting a business, a side hustle, or a personal brand.
I have branding photography clients who are creatives, boutique owners, massage therapists, realtors, restauranteurs, financial coaches, and so many other industries.
Working with JK Photos for Branding Photography
If you’re waiting for a sign:
This is it.
This is your invitation to work with JK Photos for your branding photography.
In this post I’m going to break down the top reasons entrepreneurs should work with me, show receipts on my work (testimonials from real life clients), and even give you a glimpse of some client galleries.
Are you ready for it?
Your Guide to Branding Photography with JK Photos
Last year I made a blog post titled “10 Steps to Planning Your Custom Branding Photography Session” where I reviewed my process step by step, from our first meeting to your finished pictures. Since then, my process has changed a bit so I wanted to update that with a new post that gives you insight into the branding photography process.
This is your guide to getting gorgeous images that help you show up authentically online and draw in the clients you want to work with.
Photo Post: Daydream Division Product Photography
Last year I totally fell in love with product photography, and I had the chance to work with this amazing artist who makes the coolest stickers ever. She was about to announce a complete brand makeover and a new sticker release, and she wanted some really great images to showcase it all. So, of course, I was more than happy to help her out!
Creating a Brand that brings you JOY
It’s officially 2024, and we’re kicking this year off with some insight on creating a brand that brings you joy and resonates with your followers.
As I’ve mentioned before, a brand is more than the fonts and colors you use. Those aspects play a part in bringing it all together, but the more important piece of branding is how you make people feel. What do followers feel when they see your social media posts? What do clients feel when they interact with you? And what does your service or product do to support and transform your clients' lives?
So let’s talk about it.
Happy New Year, Goodbye 2023 | Eastern WA branding photographer & Retreat Host
Thank you. For a beautiful year of growth with the most clients I’ve ever worked with in 1 year.
This is all you.
See you in 2024.
How to embrace your weird for more authentic pictures | Eastern WA branding photographer
One of the biggest reasons for a branding photography session (outside of making your life easier with made-for-you marketing images) is showcasing what makes you uniquely wonderful. This helps draw in your ideal clients, the people you want to serve the most. To do this, I highly encourage my clients (and you!) to embrace their weird. Lean into it. Get as weird – or as unweird – as you truly want to be.
But how do you do this?
Let’s talk about it.
3 ways to be more authentic in front of the camera | Tri-Cities, WA branding photographer
Being in front of the camera comes naturally to a lot of people who grew up with smartphones and selfies, but for many of us it still feels weird and uncomfortable. My clients often say that one of the things that has stopped them thus far from getting updated images of themselves is that they feel awkward having their pictures taken. They’re not necessarily self-conscious – although that’s nothing to be ashamed of – but they just don’t know how to be themselves when there’s a camera being shoved in their face.
So today, I’m here to help.
Here are some helpful tips to being more authentic in front of the camera:
Great branding and visibility
Having a recognizable brand, a brand that evokes emotions, a brand that makes people WANT to work with you… those are the things that will get your business in front of more people. Which means your visibility will skyrocket if you have something interesting to say and pair it with something beautiful to showcase.
Which leads perfectly into your branding images. 😉
Photo Post: Realty with personality
This was such a fun branding session because each location was so different that we were able to capture so much of Claire’s personality and what makes her amazing and unique. She wasn’t afraid to laugh at herself or change her outfit in the middle of the desert. We had a blast.
Group Branding #2: Photos from the session
My 2nd Group Branding Session was held in May, and it was a hit with the women who joined me!
…
This time around I’m going to post a few pictures from each woman’s session and link their business. They were all a blast to work with, so chances are being their client would be awesome too. Check them out!
5 Steps to Prepare for your Branding Photography Session
Your branding session is a big deal. The pictures you’re going to get during your session are going to represent your business and brand for at least the next few months, if not the next year. So it makes sense that you want to make sure it all works out the way you plan.
A lot of my clients aren’t sure where to start, and some of them know exactly what they want. Whichever camp you fall into, even if you’re somewhere in the middle, I’ve compiled a list of 5 tips to prepare for your branding photography session.
Showcasing Your Brand: Tips for Incorporating Your Existing Brand into Photography Sessions
I talk a lot about establishing your brand through branding photography, but what if you already have an established brand and you need to have a photoshoot to create new content?
Incorporate your existing brand into those pictures! Your photographer should have steps to get that information from you, but to give you some ideas on how you can do it here are some helpful tips.
10 steps to planning your custom branding photography session
Leveling up your marketing by investing in professional branding photography is a scary next step in your business. I understand! Spending money can be intimidating, but it’s also necessary to invest in your business to continue growing.
So I’ve created this step-by-step explanation showing you exactly what I do to ensure that your branding session is everything you need it to be. When clients book with me I want them to feel confident that they’re getting quality work from someone they trust.
4 Benefits of Professional Branding Photography
There’s a reason all the big brands and corporations spend millions on the perfect pictures for their marketing campaigns.
Because photographs speak to people. They draw people in. They tell the people you’re targeting with your content: this person is my person.
