Great branding and visibility
So many people misunderstand the difference between marketing and branding
There is a big difference, but they work together to bring in the clients and customers you want to work with.
So let me break it down.
Marketing:
The process you use to share your services.
Your sales funnel and how you get clients to it.
Your copy and images put together to draw people to you.
Your system for getting people to see your offer.
Branding:
Your business name, logo, colors, etc.
The way you make people feel when they work with you.
The recognition people have when they see your ads.
Your client experience and the experience you give your leads.
This is a VERY rudimentary explanation. But if you’ve been in business for a while you understand the differences.
And you probably also know this, but I’m going to say it anyway:
Good branding and visibility go hand in hand.
Having a recognizable brand, a brand that evokes emotions, a brand that makes people WANT to work with you… those are the things that will get your business in front of more people. Which means your visibility will skyrocket if you have something interesting to say and pair it with something beautiful to showcase.
Which leads perfectly into your branding images. 😉
Your branding images should do all of the above.
To recap, that means they should:
Make you recognizable
Make viewers feel something
Flow easily with your copy
Showcase how working with you makes people feel
Draw people in
Make people want to see more
Make people want to work with you
This is what I have in the back of my mind as I’m meeting with you for the first time, when we’re planning your session together, and even when I’m behind the camera on the day of our session. I’m constantly thinking about how these pictures are going to level up your marketing endeavors, how these pictures are going to showcase the best parts of you, and how my work is going to positively impact your business.
When you’re ready, let’s create together.
Book a 15 minute call with me to get started!