4 Benefits of Professional Branding Photography
There’s a reason all the big brands and corporations spend millions on the perfect pictures for their marketing campaigns.
Because photographs speak to people. They draw people in. They tell the people you’re targeting with your content: this person is my person.
Nothing is stopping you from getting the same results from your own marketing images, even for those of us who don’t have million dollar marketing budgets. Like most of us in the small business sphere, I know you’re watching your budget like a hawk and nervous about spending too much on the wrong thing.
To make that decision a little easier and give you some peace of mind, I’ve created a list of benefits that you will see from having your own branding photography session.
Empowerment
This one is less about a measurable outcome and more about how it makes you feel. Which, in my opinion, is just as important. Because when you step in front of the camera in an outfit that makes you feel gorgeous and badass, with a photographer who is encouraging and loving, it is an instant confidence boost. It makes you feel capable and beautiful and ready to take on the world. Which is kind of the point of starting your own business, right? 😉
Consistency
This might be hard to read… but the truth is that it’s unappealing when the majority of images on your website or social media all look like they were taken by different people with different styles. Sure, throw in a selfie or an in-the-moment picture here and there, but in general you need a more fluid visual appeal. Having 1 branding photographer take a whole set of pictures for you to use for the next month, or 6 weeks, or 6 months, ensures that your visual content will flow with ease. And the more it flows, the more people will want to look at it in all its glory.
Having a gallery of professional pictures also makes it easier to post on social media consistently, which boosts your views in the dreaded algorithms and gets your content in front of more eyes.
Credibility
Like the fluid images, using professional images gives your content an extra boost. With the right photographer to capture your vibe, people are going to look at your pictures and think “damn, I want to work with her.” We live in a very visual world, so if your marketing content has great copy but mediocre pictures, people may scroll on by without even reading what you have to say. When your visual content is eye catching, it lends credibility to what you’re saying. Even though I know you’re a kickass business person who has amazing things to say, someone scrolling through IG or perusing your website for the first time may not.
Saving your $$$
This one sounds backward since you’re spending money to get your pictures done. But stick with me here. How many hours have you spent scrolling through stock images or trying to take the perfect picture with your phone? An equally compelling question might be: how many clients have passed up hiring you because your picture wasn’t interesting so they didn’t even read your offer?
With professional branding photography, you’re guaranteed to have a whole gallery of beautiful pictures that match your brand and are personalized to your business. So that you don’t have to waste all that time finding or taking a good picture. Plus when you’re showcasing all the beautiful aspects of your business and why working with you is so amazing all through your images: more clients are going to be drawn to you, which earns you more money to keep doing what you love.
So skip the selfie, and hire a pro.
I’d love to be that for you.