My mindset shifts are happening slowly, but they’re happening.

And my business is going to benefit because of it.

My work is going to go back to focusing on the heart of why I started. To create gorgeous images and help people feel like the best, most authentic version of themselves. Because when I get back to the heart of why I started, and focus on making every single client experience as beautiful as I can, I know the rest will follow.

A study by VWO (a visual website optimization firm) revealed that websites with high-quality images experienced a 35% increase in conversions compared to those with low-quality images or stock photography.

Let’s be clear: the pictures you take aren’t bad. But bringing in a pro is proven to equal more sales. So if you’re ready to grow your business, sell more products, and earn more money, a professional photographer is an excellent investment.

Last year I made a blog post titled “10 Steps to Planning Your Custom Branding Photography Session” where I reviewed my process step by step, from our first meeting to your finished pictures. Since then, my process has changed a bit so I wanted to update that with a new post that gives you insight into the branding photography process.

This is your guide to getting gorgeous images that help you show up authentically online and draw in the clients you want to work with.

This was such a fun branding session because each location was so different that we were able to capture so much of Claire’s personality and what makes her amazing and unique. She wasn’t afraid to laugh at herself or change her outfit in the middle of the desert. We had a blast.

When you’re not quite ready for a full branding session, but need professional images to get you started, a simple headshot session may be just the ticket.

But you don’t want boring old pictures, even if it’s simple. So how do you get that great headshot?

I’m so glad you asked! These are some of the tips I give my clients to help them get started on being comfortable and authentic in front of the camera.

I offered to cohost these monthly networking events because I love to bring people together. I love connecting people with others who can help them on their journey. And I know so many people in different circles that I knew if we could get them all together we could make magic happen for everyone.

My 2nd Group Branding Session was held in May, and it was a hit with the women who joined me!

…

This time around I’m going to post a few pictures from each woman’s session and link their business. They were all a blast to work with, so chances are being their client would be awesome too. Check them out!

So instead of only offering these full sessions, wouldn’t it be nice to offer something on a smaller scale that doesn’t take as much planning on the clients’ end and is less expensive?

Enter: My group branding sessions.

The premise was this: a set date and location that allowed women to come and go as they pleased and update their “headshots” while also connecting with other local women who are building their businesses and their brands.

It got a lot of interest when I was talking to people, so I ran with it.

And the first one was a HIT.

Leveling up your marketing by investing in professional branding photography is a scary next step in your business. I understand! Spending money can be intimidating, but it’s also necessary to invest in your business to continue growing.

So I’ve created this step-by-step explanation showing you exactly what I do to ensure that your branding session is everything you need it to be. When clients book with me I want them to feel confident that they’re getting quality work from someone they trust.

There’s a reason all the big brands and corporations spend millions on the perfect pictures for their marketing campaigns.

Because photographs speak to people. They draw people in. They tell the people you’re targeting with your content: this person is my person.