Tri-Cities, WA Branding Photographer
This is the place to go to find tips on branding your business and practicing self-care, creating content that resonates with your ideal client, and get a peek at some of my projects with real-life business owners just like you!
Type keywords into the box below to see specific blog posts. IE: branding will bring up all posts related to branding. Senior will bring up all senior portrait posts, etc.
Why Authenticity is Your Best Marketing Tool
That’s right, showing up authentically is the number one way a small business owner can grow their following. Gimmicks, trends, or flash sales (while those all have their place in advertising) don’t compare to consistently showing up, as you, for the people who follow your business.
How do I know this?
I’ve done it.
Photo Post: Human Resources Expert
Branding pictures aren’t for specific industries,
they’re great for anyone who’s starting a business, a side hustle, or a personal brand.
I have branding photography clients who are creatives, boutique owners, massage therapists, realtors, restauranteurs, financial coaches, and so many other industries.
Working with JK Photos for Branding Photography
If you’re waiting for a sign:
This is it.
This is your invitation to work with JK Photos for your branding photography.
In this post I’m going to break down the top reasons entrepreneurs should work with me, show receipts on my work (testimonials from real life clients), and even give you a glimpse of some client galleries.
Are you ready for it?
Your Guide to Branding Photography with JK Photos
Last year I made a blog post titled “10 Steps to Planning Your Custom Branding Photography Session” where I reviewed my process step by step, from our first meeting to your finished pictures. Since then, my process has changed a bit so I wanted to update that with a new post that gives you insight into the branding photography process.
This is your guide to getting gorgeous images that help you show up authentically online and draw in the clients you want to work with.
Photo Post: Menu Photography for Pacific Past & Grill
If you’re a restaurant owner in Washington and need updated pictures of your food or your restaurant’s vibe, click here. Food photography is so much fun and I always love incorporating your restaurant décor into the pictures to help potential customers understand the full experience of dining in your space.
Photo Post: Selfie Studio
If you’re in the Tri-Cities, WA area, you want to check this place out.
It’s called the Selfie Studio and it’s located in Downtown Kennewick. This space is so cool, it’s basically a dozen or so little areas that are totally decked out with different backdrops and props. Not only is it a great space to spend an afternoon of wholesome fun creating pictures and videos with friends, they’re also a great spot to get team photos with your staff.
Creating a Brand that brings you JOY
It’s officially 2024, and we’re kicking this year off with some insight on creating a brand that brings you joy and resonates with your followers.
As I’ve mentioned before, a brand is more than the fonts and colors you use. Those aspects play a part in bringing it all together, but the more important piece of branding is how you make people feel. What do followers feel when they see your social media posts? What do clients feel when they interact with you? And what does your service or product do to support and transform your clients' lives?
So let’s talk about it.
Happy New Year, Goodbye 2023 | Eastern WA branding photographer & Retreat Host
Thank you. For a beautiful year of growth with the most clients I’ve ever worked with in 1 year.
This is all you.
See you in 2024.
Photo Post: Bee Fused Permanent Jewelry Branding
This year I’ve had the opportunity to work with an amazing woman who’s doing big things and making huge moves in her business. She’s a badass, compassionate, gorgeous lady who entered the world of permanent jewelry with a purpose.
How to embrace your weird for more authentic pictures | Eastern WA branding photographer
One of the biggest reasons for a branding photography session (outside of making your life easier with made-for-you marketing images) is showcasing what makes you uniquely wonderful. This helps draw in your ideal clients, the people you want to serve the most. To do this, I highly encourage my clients (and you!) to embrace their weird. Lean into it. Get as weird – or as unweird – as you truly want to be.
But how do you do this?
Let’s talk about it.
3 ways to be more authentic in front of the camera | Tri-Cities, WA branding photographer
Being in front of the camera comes naturally to a lot of people who grew up with smartphones and selfies, but for many of us it still feels weird and uncomfortable. My clients often say that one of the things that has stopped them thus far from getting updated images of themselves is that they feel awkward having their pictures taken. They’re not necessarily self-conscious – although that’s nothing to be ashamed of – but they just don’t know how to be themselves when there’s a camera being shoved in their face.
So today, I’m here to help.
Here are some helpful tips to being more authentic in front of the camera:
5 Ways to showcase your business this holiday season
Normally I wouldn’t even THINK about talking winter holidays until like November 20th.
They’re just not my thing.
But you know what is my thing?
Pictures. Lifting up other businesses. Making business owners’ lives easier. Creating gorgeous images for you to use in your marketing.
Holiday Branding made easy
On November 7th, 8th, and 9th I will be traveling around the Tri-Cities capturing gorgeous branding images for up to 12 businesses.
These are designed to help you kickstart your holiday marketing, get fabulous images to entice shoppers to spend their valuable time and money with you, and make you feel confident and ready for the holiday rush.
Great branding and visibility
Having a recognizable brand, a brand that evokes emotions, a brand that makes people WANT to work with you… those are the things that will get your business in front of more people. Which means your visibility will skyrocket if you have something interesting to say and pair it with something beautiful to showcase.
Which leads perfectly into your branding images. 😉
Photo Post: Realty with personality
This was such a fun branding session because each location was so different that we were able to capture so much of Claire’s personality and what makes her amazing and unique. She wasn’t afraid to laugh at herself or change her outfit in the middle of the desert. We had a blast.
How to get your best headshot
When you’re not quite ready for a full branding session, but need professional images to get you started, a simple headshot session may be just the ticket.
But you don’t want boring old pictures, even if it’s simple. So how do you get that great headshot?
I’m so glad you asked! These are some of the tips I give my clients to help them get started on being comfortable and authentic in front of the camera.
Networking and Free Headshots
I offered to cohost these monthly networking events because I love to bring people together. I love connecting people with others who can help them on their journey. And I know so many people in different circles that I knew if we could get them all together we could make magic happen for everyone.
Planning tips for your best portraits
There are some questions I get asked all the time by clients planning their portrait sessions. All my clients get a guide to support them while planning, whether it’s a simple style guide for family portraits or a full story-planning workbook for branding sessions.
But everyone reading this may not be my client, or you may be considering working with me (or another photographer) but still have some reservations about a portrait session in general. So to ease your mind and help you plan your ideal portrait session, I’ve put together a list of tips and tricks to help you out.
Photo Post: Pictures from a local restaurant
Locally owned businesses are a blast to work with.
And what’s even better is working with locally owned businesses I LOVE.
The very first time I went to Crepehaus & El Compadre I was amazed. There aren’t a lot of places where a vegetarian, someone with food allergies, and a person on a special diet can all go and get delicious food without ordering off-menu. But the owners, Jackie, Al, and Marvin, have created a space where that can happen.
Blue Aura Branding: Healing with Angie Dover
Angie and I became fast friends while planning the retreat and we embraced helping each other out and lifting each other up. So when she asked me to take her branding pictures, I was thrilled to be able to work with her again.
She’s a multi-faceted woman who does a LOT. She offers Reiki healing, massage therapy, sound bath healing, and oracle card readings. Together with a partner, she was combining her powers to create a beautiful destination Goddess Retreat. She’s working on planning these retreats now, so make sure you go give her a follow if that’s something you’re interested in.