Branding pictures aren’t for specific industries,

they’re great for anyone who’s starting a business, a side hustle, or a personal brand.

I have branding photography clients who are creatives, boutique owners, massage therapists, realtors, restauranteurs, financial coaches, and so many other industries.

A study by VWO (a visual website optimization firm) revealed that websites with high-quality images experienced a 35% increase in conversions compared to those with low-quality images or stock photography.

Let’s be clear: the pictures you take aren’t bad. But bringing in a pro is proven to equal more sales. So if you’re ready to grow your business, sell more products, and earn more money, a professional photographer is an excellent investment.

If you’re waiting for a sign:

This is it.

This is your invitation to work with JK Photos for your branding photography.

In this post I’m going to break down the top reasons entrepreneurs should work with me, show receipts on my work (testimonials from real life clients), and even give you a glimpse of some client galleries.

Are you ready for it?

Last year I made a blog post titled “10 Steps to Planning Your Custom Branding Photography Session” where I reviewed my process step by step, from our first meeting to your finished pictures. Since then, my process has changed a bit so I wanted to update that with a new post that gives you insight into the branding photography process.

This is your guide to getting gorgeous images that help you show up authentically online and draw in the clients you want to work with.

If you’re a restaurant owner in Washington and need updated pictures of your food or your restaurant’s vibe, click here. Food photography is so much fun and I always love incorporating your restaurant décor into the pictures to help potential customers understand the full experience of dining in your space.

Let’s be real: most people are a little self-conscious in front of the camera. It’s just a fact, especially for women, especially for women who aren’t used to being the center of attention.

Here are some posing tips and tricks to use in your next branding photography session.

Last year I totally fell in love with product photography, and I had the chance to work with this amazing artist who makes the coolest stickers ever. She was about to announce a complete brand makeover and a new sticker release, and she wanted some really great images to showcase it all. So, of course, I was more than happy to help her out!

It’s officially 2024, and we’re kicking this year off with some insight on creating a brand that brings you joy and resonates with your followers.

As I’ve mentioned before, a brand is more than the fonts and colors you use. Those aspects play a part in bringing it all together, but the more important piece of branding is how you make people feel. What do followers feel when they see your social media posts? What do clients feel when they interact with you? And what does your service or product do to support and transform your clients' lives?

So let’s talk about it.

Thank you. For a beautiful year of growth with the most clients I’ve ever worked with in 1 year.

This is all you.

See you in 2024.

This year I’ve had the opportunity to work with an amazing woman who’s doing big things and making huge moves in her business. She’s a badass, compassionate, gorgeous lady who entered the world of permanent jewelry with a purpose.

One of the biggest reasons for a branding photography session (outside of making your life easier with made-for-you marketing images) is showcasing what makes you uniquely wonderful. This helps draw in your ideal clients, the people you want to serve the most. To do this, I highly encourage my clients (and you!) to embrace their weird. Lean into it. Get as weird – or as unweird – as you truly want to be.

But how do you do this?

Let’s talk about it.

Being in front of the camera comes naturally to a lot of people who grew up with smartphones and selfies, but for many of us it still feels weird and uncomfortable. My clients often say that one of the things that has stopped them thus far from getting updated images of themselves is that they feel awkward having their pictures taken. They’re not necessarily self-conscious – although that’s nothing to be ashamed of – but they just don’t know how to be themselves when there’s a camera being shoved in their face.

So today, I’m here to help.

Here are some helpful tips to being more authentic in front of the camera:

On November 7th, 8th, and 9th I will be traveling around the Tri-Cities capturing gorgeous branding images for up to 12 businesses.

These are designed to help you kickstart your holiday marketing, get fabulous images to entice shoppers to spend their valuable time and money with you, and make you feel confident and ready for the holiday rush.

Having a recognizable brand, a brand that evokes emotions, a brand that makes people WANT to work with you… those are the things that will get your business in front of more people. Which means your visibility will skyrocket if you have something interesting to say and pair it with something beautiful to showcase.

Which leads perfectly into your branding images. 😉

This was such a fun branding session because each location was so different that we were able to capture so much of Claire’s personality and what makes her amazing and unique. She wasn’t afraid to laugh at herself or change her outfit in the middle of the desert. We had a blast.

When you’re not quite ready for a full branding session, but need professional images to get you started, a simple headshot session may be just the ticket.

But you don’t want boring old pictures, even if it’s simple. So how do you get that great headshot?

I’m so glad you asked! These are some of the tips I give my clients to help them get started on being comfortable and authentic in front of the camera.

I offered to cohost these monthly networking events because I love to bring people together. I love connecting people with others who can help them on their journey. And I know so many people in different circles that I knew if we could get them all together we could make magic happen for everyone.

Angie and I became fast friends while planning the retreat and we embraced helping each other out and lifting each other up. So when she asked me to take her branding pictures, I was thrilled to be able to work with her again.

She’s a multi-faceted woman who does a LOT. She offers Reiki healing, massage therapy, sound bath healing, and oracle card readings. Together with a partner, she was combining her powers to create a beautiful destination Goddess Retreat. She’s working on planning these retreats now, so make sure you go give her a follow if that’s something you’re interested in.

My 2nd Group Branding Session was held in May, and it was a hit with the women who joined me!

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This time around I’m going to post a few pictures from each woman’s session and link their business. They were all a blast to work with, so chances are being their client would be awesome too. Check them out!

Your branding session is a big deal. The pictures you’re going to get during your session are going to represent your business and brand for at least the next few months, if not the next year. So it makes sense that you want to make sure it all works out the way you plan.

A lot of my clients aren’t sure where to start, and some of them know exactly what they want. Whichever camp you fall into, even if you’re somewhere in the middle, I’ve compiled a list of 5 tips to prepare for your branding photography session.