A study by VWO (a visual website optimization firm) revealed that websites with high-quality images experienced a 35% increase in conversions compared to those with low-quality images or stock photography.

Let’s be clear: the pictures you take aren’t bad. But bringing in a pro is proven to equal more sales. So if you’re ready to grow your business, sell more products, and earn more money, a professional photographer is an excellent investment.

If you’re waiting for a sign:

This is it.

This is your invitation to work with JK Photos for your branding photography.

In this post I’m going to break down the top reasons entrepreneurs should work with me, show receipts on my work (testimonials from real life clients), and even give you a glimpse of some client galleries.

Are you ready for it?

Last year I made a blog post titled “10 Steps to Planning Your Custom Branding Photography Session” where I reviewed my process step by step, from our first meeting to your finished pictures. Since then, my process has changed a bit so I wanted to update that with a new post that gives you insight into the branding photography process.

This is your guide to getting gorgeous images that help you show up authentically online and draw in the clients you want to work with.

If you’re a restaurant owner in Washington and need updated pictures of your food or your restaurant’s vibe, click here. Food photography is so much fun and I always love incorporating your restaurant décor into the pictures to help potential customers understand the full experience of dining in your space.

Last year I totally fell in love with product photography, and I had the chance to work with this amazing artist who makes the coolest stickers ever. She was about to announce a complete brand makeover and a new sticker release, and she wanted some really great images to showcase it all. So, of course, I was more than happy to help her out!

Thank you. For a beautiful year of growth with the most clients I’ve ever worked with in 1 year.

This is all you.

See you in 2024.

One of the biggest reasons for a branding photography session (outside of making your life easier with made-for-you marketing images) is showcasing what makes you uniquely wonderful. This helps draw in your ideal clients, the people you want to serve the most. To do this, I highly encourage my clients (and you!) to embrace their weird. Lean into it. Get as weird – or as unweird – as you truly want to be.

But how do you do this?

Let’s talk about it.

Being in front of the camera comes naturally to a lot of people who grew up with smartphones and selfies, but for many of us it still feels weird and uncomfortable. My clients often say that one of the things that has stopped them thus far from getting updated images of themselves is that they feel awkward having their pictures taken. They’re not necessarily self-conscious – although that’s nothing to be ashamed of – but they just don’t know how to be themselves when there’s a camera being shoved in their face.

So today, I’m here to help.

Here are some helpful tips to being more authentic in front of the camera:

Having a recognizable brand, a brand that evokes emotions, a brand that makes people WANT to work with you… those are the things that will get your business in front of more people. Which means your visibility will skyrocket if you have something interesting to say and pair it with something beautiful to showcase.

Which leads perfectly into your branding images. 😉

This was such a fun branding session because each location was so different that we were able to capture so much of Claire’s personality and what makes her amazing and unique. She wasn’t afraid to laugh at herself or change her outfit in the middle of the desert. We had a blast.

When you’re not quite ready for a full branding session, but need professional images to get you started, a simple headshot session may be just the ticket.

But you don’t want boring old pictures, even if it’s simple. So how do you get that great headshot?

I’m so glad you asked! These are some of the tips I give my clients to help them get started on being comfortable and authentic in front of the camera.

I talk a lot about establishing your brand through branding photography, but what if you already have an established brand and you need to have a photoshoot to create new content?

Incorporate your existing brand into those pictures! Your photographer should have steps to get that information from you, but to give you some ideas on how you can do it here are some helpful tips.

Leveling up your marketing by investing in professional branding photography is a scary next step in your business. I understand! Spending money can be intimidating, but it’s also necessary to invest in your business to continue growing.

So I’ve created this step-by-step explanation showing you exactly what I do to ensure that your branding session is everything you need it to be. When clients book with me I want them to feel confident that they’re getting quality work from someone they trust.