Guest Post: Picture Perfect - the difference a professional photographer can make
For the first time on JK Photos Blog, I have a guest writer! Her name is Jennifer, and here’s a little bit about her:
Jennifer Scott is a lifelong sufferer of anxiety and depression. A single mom, she writes about the ups and downs of her mental illness on SpiritFinder.org. The blog serves as both a source of information for people with mental illness and a forum where those living with anxiety and depression can come together to discuss their experiences.
For my blog, Jennifer has written a piece on hiring a professional photographer, covering several types of photography and some helpful resources along the way. Enjoy!
We’ve all turned into amateur photographers through the magic of smartphone cameras, but there are still instances when hiring a trained, talented, and experienced photographer is best. For instance, when you are looking for spectacular results that allow you to preserve memories, or showcase products, services, or even real estate. While phone cameras are great for everyday quick pics, when it comes to big life events, pro is the way to go. Let JK Photos explain when a professional photographer will make all the difference.
Family Photos
If you’ve ever looked through old photo albums, you’ve probably noticed that there’s usually one person, like mom or dad, who’s never in the photos because they’re always taking the pictures. According to Mommy Poppins, you also know it’s difficult to try and wrangle adults, kids, pets, and even the weather when you’re trying to coordinate that perfect pic.
Wedding Photos
Weddings are often stressful and hectic, and having a professional on hand to guide the action can be a great stress reliever, explains The Knot. A wedding is a special event, and experienced photographers can help guide you on appropriate shots to include and groups of people you’re sure to want pictures of. Using a professional also ensures that you will get quality pictures that you can cherish – and share – forever. And a great photographer can also make it easier to ask guests to put away their cameras and make sure all focus is on the wedding couple on the big day.
Business Branding
Working with a professional photographer for business branding is beneficial to any business, regardless of size or industry. From capturing the perfect photo that tells your unique brand story to creating content and visuals that will represent your business accurately, a professional photographer is the right choice. With JK Photos, you can expect outstanding results coupled with great customer service. All photos are carefully crafted and will reflect the personality of your business accurately. Working with JK Photos guarantees an excellent end product that will help solidify your brand’s image and showcase it in the best light possible.
Real Estate Photos
While realtors typically take pictures of a property as part of their listing agreement, hiring a professional real estate stager and photographer can make all the difference in how quickly your home sells, and how much you get for it. Great images and even videos are becoming increasingly important as fewer people are viewing homes in person. Instead, prospective buyers want to see online photos and take video tours or 3-D virtual walkthroughs.
Staging is critical for these pictures, which involves more than arranging your furniture. You should start with a top-to-bottom cleaning, and ensure that any repairs that need to be made are completed. You also need to put energy into your home’s great curb appeal by sourcing up the exterior with updates like new flowers, landscape lighting, and tree trimming. A good photographer will know all of the right angles to showcase your house in its absolute best light.
Product Photos
Just as fewer and fewer people are seeing homes in person, they’re also continuing to do a great deal of shopping online. If you run an online business or even have a shopping cart function on your company website, C-reel says that having clear, detailed professional product photos is a must-have for closing sales. This is especially important if you have a product line or static type of product that you only have to have photographed once.
Fortunately, investing into product photography can have multiple purposes. You can definitely use those photos online for sales purposes, but you can also use them in advertisements, catalogs, and promotions through social media. You should include a strategy for using these photos strategically through your marketing plan and for specific campaigns. That way you can justify the time and money spent, and track if your investment pays off.
Find the Right Photographer
When it comes to finding the right photographer for your needs, whether it’s for personal pics or business photographs, ask your friends and family for recommendations and read reviews online. You want to find someone who will help you achieve your vision. Always ask for a portfolio review and discuss needs, price, availability, and timeline. Photographers provide services ranging from location selection to hair and make-up, retouching, and printing. Get several estimates in writing before making a choice, and ask for an itemized written contract before signing.
Give Control to a Professional
Although it’s tempting to handle your own photography, there are definitely times and places when a professional photographer can make a big difference. Don’t risk your wedding pictures or your marketing options by capturing them yourself. Instead, contact someone with training, experience, and a great reputation, like JK Photos, to capture your most important moments.