A study by VWO (a visual website optimization firm) revealed that websites with high-quality images experienced a 35% increase in conversions compared to those with low-quality images or stock photography.

Let’s be clear: the pictures you take aren’t bad. But bringing in a pro is proven to equal more sales. So if you’re ready to grow your business, sell more products, and earn more money, a professional photographer is an excellent investment.

When you’re not quite ready for a full branding session, but need professional images to get you started, a simple headshot session may be just the ticket.

But you don’t want boring old pictures, even if it’s simple. So how do you get that great headshot?

I’m so glad you asked! These are some of the tips I give my clients to help them get started on being comfortable and authentic in front of the camera.

For the first time on JK Photos Blog, I have a guest writer! Her name is Jennifer, and here’s a little bit about her:

Jennifer Scott is a lifelong sufferer of anxiety and depression. A single mom, she writes about the ups and downs of her mental illness on SpiritFinder.org. The blog serves as both a source of information for people with mental illness and a forum where those living with anxiety and depression can come together to discuss their experiences.

For my blog, Jennifer has written a piece on hiring a professional photographer, covering several types of photography and some helpful resources along the way. Enjoy!