Foodies
Branding Session
The Mission:
The owner wanted menu images of all menu items as well as cocktail images. She also wanted some head shots for management and bartenders in action. All of this was with the intention of getting new imagery for the website they were having designed at the same time, and to print menu images in large scale to display inside the restaurant.
The Outcome:
I helped plan out how to get all dishes made fresh without waste. We landed on a training day for all staff to get updated on how dishes should be made and how they should look coming out of the kitchen. She also wanted bartenders to get together to come up with new cocktails/featured cocktails for seasonal options. It was a learning experience for the staff while I also got beautiful images of the food and drinks they made that day. The staff was fantastic and did a great job of getting the menu items out at a good pace so each item could be photographed fresh.
The Impact:
The session leveled up their digital menu and allowed them to continue to offer online orders with pictures so guests knew exactly what they were getting. They also got some huge prints done that are now displayed inside their restaurant and gets people interested in their food before they even sit down.