Let’s be real: most people are a little self-conscious in front of the camera. It’s just a fact, especially for women, especially for women who aren’t used to being the center of attention.

Here are some posing tips and tricks to use in your next branding photography session.

One of the biggest reasons for a branding photography session (outside of making your life easier with made-for-you marketing images) is showcasing what makes you uniquely wonderful. This helps draw in your ideal clients, the people you want to serve the most. To do this, I highly encourage my clients (and you!) to embrace their weird. Lean into it. Get as weird – or as unweird – as you truly want to be.

But how do you do this?

Let’s talk about it.

Your branding session is a big deal. The pictures you’re going to get during your session are going to represent your business and brand for at least the next few months, if not the next year. So it makes sense that you want to make sure it all works out the way you plan.

A lot of my clients aren’t sure where to start, and some of them know exactly what they want. Whichever camp you fall into, even if you’re somewhere in the middle, I’ve compiled a list of 5 tips to prepare for your branding photography session.