It’s officially 2024, and we’re kicking this year off with some insight on creating a brand that brings you joy and resonates with your followers.

As I’ve mentioned before, a brand is more than the fonts and colors you use. Those aspects play a part in bringing it all together, but the more important piece of branding is how you make people feel. What do followers feel when they see your social media posts? What do clients feel when they interact with you? And what does your service or product do to support and transform your clients' lives?

So let’s talk about it.

Being in front of the camera comes naturally to a lot of people who grew up with smartphones and selfies, but for many of us it still feels weird and uncomfortable. My clients often say that one of the things that has stopped them thus far from getting updated images of themselves is that they feel awkward having their pictures taken. They’re not necessarily self-conscious – although that’s nothing to be ashamed of – but they just don’t know how to be themselves when there’s a camera being shoved in their face.

So today, I’m here to help.

Here are some helpful tips to being more authentic in front of the camera:

Your branding session is a big deal. The pictures you’re going to get during your session are going to represent your business and brand for at least the next few months, if not the next year. So it makes sense that you want to make sure it all works out the way you plan.

A lot of my clients aren’t sure where to start, and some of them know exactly what they want. Whichever camp you fall into, even if you’re somewhere in the middle, I’ve compiled a list of 5 tips to prepare for your branding photography session.